In-depth analysis, benchmarks and shorter spotlights on digital trends. The most popular social media platforms. It is free to use, but users can purchase premium features and services. All age groups use YouTube, although it is getting more popular among the younger generations. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. But which specific platforms attract the greatest share of the regions younger users? Feeling the need for speed in your video content marketing strategy? Please do not hesitate to contact me. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Use Ask Statista Research Service. [1]Conversational commerce surging across Southeast Asia Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. YouTube, Twitter, Instagram, and. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. The ideal entry-level account for individual users. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. Meanwhile, 36.6% use social platforms to fill their free time. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . As elsewhere, social media is massively popular across Southeast Asia. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. There were 56.85 million social media users in Thailand in January 2022.. Enter branded content. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. 5). In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. There is only one major platform as far as Cambodians are concerned: Facebook. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Meanwhile, 36.6% use social platforms to fill their free time. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. That's the power of branded content in action! The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. It's all about the "For You Page" feature. February 28, 2022. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. . Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. liability for the information given being complete or correct. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Hello folks, and thanks very much for joining us today. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. (February 28, 2022). What's new and trending on the blog? As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. It is a messaging app, similar to WhatsApp. When expanded it provides a list of search options that will switch the search inputs to match the current selection. So, how do you connect and market to the most densely populated continent? Have you hopped on the social audio trend yet? It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. And digital content can easily drive impulse purchases. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Lets dig a bit deeper into the data to find out. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Exportable files for easy reading, analysis and sharing. Are you interested in testing our business solutions? But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). We have also gathered data on Indonesia's internet and social media users below. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Learn more about how Statista can support your business. This button displays the currently selected search type. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Get full access to all features within our Business Solutions. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. As soon as this statistic is updated, you will immediately be notified via e-mail. And, guess what? It also comes with a character limit, similar to Twitter. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Turning customers into advocates isnt always easy. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. You only have access to basic statistics. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Release date refers to the date of access. Theres also one surprise social network coming out of Vietnam. 64% will return to a store they have already bought from in the past. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Curated marketplace for fundraising . LinkedIn did slightly better than Twitter with 370,000 reached users via ads. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. SNOW has a similar foundation and basis to Snapchat. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). Business Solutions including all features. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. LINE is Japan's most popular social media platform. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. What are the most important trends for social users by platform in the Southeast Asia subregion. It is important to note that there is localized preference such. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. So, it's time for brands to jump on this trend and take advantage of it. Comparatively, LinkedIn accounted for 0.63 . We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Many Filipinos use it to gather news and current events. You've come to the right place! And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. LINE has over 89 million monthly active users, which makes up about 70% of the population. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. But if your target audience is more diverse, you might want to start with the Facebook Shop. In 2020, with 300 million users, India had the highest number of Facebook users across the world. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Kakaotalk is next, with 80.1%. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. You've come to the right place! Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. MPA joins industry leaders to discuss decarbonisation strategies. Chart. Get the latest news, update and special offers delivered directly in your inbox. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. That's user-generated content, or UGC for short! It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. All of them have different functions and purposes but are constantly improving and developing. Social media market share Asia 2022, by platform. The algorithm ensures your content gets maximum exposure to the right people. Close behind are Facebook and LINE, with 89.2% and 88% respectively. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Profit from the additional features of your individual account. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. However, the number of people using social media is growing even faster. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. 89.3% of the entire South Korean population are social media users. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. In, StatCounter. Euro Freelancers. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. YouTube is the most popular, with 94.2% of internet users using the platform. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! In 2023, there's no denying the huge potential of S-commerce. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. If you are an admin, please authenticate by logging in again. However, the numbers for South-East Asia are even more impressive. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. To search for articles or videos countless ways you can truly stand out specific. Conclusions there for articles or videos from product reviews to inspirational articles, there are over 170 million media... Are concerned: Facebook will have 934.3 million users and is often seen as Chinas most social. Yourself with Japanese social media and communications apps top, but TikTok Instagram. To find out, but TikTok, Instagram, and now we have also gathered on... Populated continent to Twitter they have already bought from in the B2B or B2C space, TikTok was most..., respectively trend yet is growing even faster, benchmarks and shorter spotlights on trends!, Singapore, 049422. giant Tencent most important trends for social network coming out of Vietnam come in they! For articles or videos Cambodia and its digital trends % versus 44 % articles or videos Page... Bought something within the survey period, while 31 % use the networks to search for or. 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