Registering the copyright for “Single Ladies,” and the works that will follow, he says, “is about protecting that voice.”, When I first interviewed Knight in September, he was sitting in his live-work loft space in downtown Los Angeles, with a painting of OutKast’s Stankonia album cover on the wall behind his desk — the patron saints of his hometown, looking down on him. "It's to protect the creator from these huge corporations that come in and take advantage," he says. “How can I take my craft more seriously and protect myself?” Choreographers are typically hired by an artist’s team and often paid either a daily or weekly rate or a project fee; once a project ends, no matter the scope, so does their compensation. What kind of synchronized ass shake is this?’ ” he says, bursting into laughter. No, the point of copyrighting isn't to protect us from [people] doing the dances at home. To simplify subscriber access, we have temporarily disabled the password requirement. When she reunited with Knight the following month, it was for her first concert since that traumatic event: a livestream for Tidal produced by Live Nation. Every performance has been elevated since I started working with JaQuel.”, In July, rapper-singer Tory Lanez shot Megan in both of her feet following a party they’d attended. A year before “Single Ladies,” Gatson made a prescient comment in The New York Times: “If she does it the right way, people won’t say, ‘Have you heard Beyoncé’s new music?’ They’ll say, ‘Have you seen the new Beyoncé?’ ” Now they do — and Knight’s choreography is a big reason why. “Luckily, JaQuel is making headway and getting answers that are really a huge game-changer,” says Bankhead. Choreographer JaQuel Knight is on a mission to copyright his dance routines. Hecht, Knight and Pelloni decided to begin by registering the choreography in the “Single Ladies” video — by now widely acknowledged as an iconic piece of art in its own right, and one that could clearly demonstrate what a copyrightable commercial choreographic work looks like. Some of the most memorable music videos of the past decade — think Sia’s “Chandelier,” Justin Bieber’s “Sorry” or Kanye West’s “Fade” — rely almost entirely on dance visuals. Get familiar with these movements and add them to your routine. Set Design by Ali Gallagher at Jones Management.

. “I was able to show what I’m capable of. JaQuel Knight, the architect of Beyoncé‘s “Single Ladies” dance, spoke out about this in a new cover story with Billboard. “This is potentially a seismic event in this space,” says Lateef Mtima, the founder and director of the Institute for Intellectual Property and Social Justice and a professor of law at Howard University. What I do, whether it's personal or business, it all relates back to the Black female. Beyond those initial points of inspiration, Knight had free rein to workshop any ideas he had, in the studio with Beyoncé. Wonder Girls has Beyonce's choreographer to help them with the dance steps for their latest album. Beyoncé’s ‘Single Ladies’ choreography isn’t original but she didn’t steal it—here’s the proof Put down the pitchforks, folks. Midway through her hit “Savage,” Megan paused as the sound of gunshots rang out, then stepped forward, her head bowed, while two recordings played: an excerpt from Malcolm X’s iconic 1962 “Who taught you to hate yourself?” speech, and activist Tamika Mallory calling out Kentucky attorney general Daniel Cameron as “no different from the sellout Negroes who sold our people into slavery.” Then Megan took the mic with an urgent message of her own: “We need to protect our Black women, because at the end of the day, we need our Black women. What copyrighting does is allow you to still have your hand on it, even after the work is done — so as people go and want to use your IP, use your choreography in feature films, commercials, even on video games, you still have ownership and you should still collect some sort of residual payment for such usage. ii saw alot of people doing their version of the Single Ladies video so id thought i do mine. Like most choreographers, Knight does not use Labanotation for his own purposes; he records rehearsal footage and makes his own notes on it. According to DiCampli, choreographers can get between 0.75 and 3.5 points on a show’s gross revenue, depending on their experience and whether the show recoups its investment — a figure that includes future productions and touring companies. For now, Knight is focused on forming a new entity of his own — a publishing company for choreographers. But within the commercial sphere, he says, “You only know what you see. Those who specialize in them seldom succeed at anything else. And on a cultural level, it could be paradigm-shifting. On that level, there’s no doubt that Knight’s choreography is very much his own. And if it hasn’t been done, how can you dream of it?” One of the people most stunned by Knight and his team’s success registering “Single Ladies” was, in fact, his mentor and co-creator, Frank Gatson Jr., an industry veteran who danced in Michael Jackson’s “Smooth Criminal” video. So why was it important to you to get copyright protection? “Even in super slo-mo, you can see the dancers are together,” says Weber of the “Single Ladies” video. JaQuel Knight, choreographer of iconic routines for Beyoncé, ... Hum a few bars of " Single Ladies (Put a Ring On It)," and your hand might start flipping back and forth on its own. He has, symbolically, joined the canon of important contemporary choreographers: As Weber points out, the bureau has worked on scores for choreographers going back to modern dance pioneer Isadora Duncan — “and, now, through to JaQuel Knight.” After so many years of serving other artists’ visions, Knight can finally claim ownership of his own. It’s something that has really grabbed at our souls.”, The Dance Notation Bureau, a nonprofit where Weber is executive director, is the home of Labanotation, the most commonly used form of codified dance notation. “He’s giving you an overall aura. “How is this happening and [choreographers] are not getting anything?” Knight remembers asking himself. “It’s embarrassing, but he’s gotten used to it.” Knight’s choreography, she says, is “quite important in our dance heritage. Still, he knows that every artist might have an inner Sasha Fierce. For real? Over the course of five weeks, she completed a 40-page-long score for “Single Ladies,” and she has moved on to “WAP.” “My son sometimes walks in on me,” she says with a laugh. “What JaQuel and I do, it’s commercial art. Aemcy shirt and pants, Adidas shoes, Vitaly necklace, choker and ring, Maple Supply rings. 10 Answers. Barbering by Kelly J. Glusovich. It's definitely the joy, though. So much of what makes choreography universal and ubiquitous now is social media. “But now it’s like, how can we polish it?” Her dancing had been twerk-centric for quite a while, so Knight focused on how to take that to the next level. © 2019 Billboard Media, LLC. The Copyright Office approved the registration on July 9, making Knight (as far as the prominent copyright experts interviewed for this story know) the first commercial choreographer in pop music to succeed in doing so for his work. Privacy Policy 5 “Single Ladies” Is Gay; PART TWO Within the Body and Mind of the Dancer and Choreographer; 6 La Cosmografia del Minor Mondo; 7 Touchstones of Tradition and Innovation; 8 Pavlova and Her Daughters; 9 Joined-up Fragments in A Wedding Bouquet 10 Kaddish at the Wall; 11 Developing the American Ballet Dancer The bureau plans to submit its scores of Knight’s work to the Library of Congress for inclusion in its collection. “No one was taking Megan lightly before I came into the picture,” says Knight. California Privacy Rights [At this point,] people can see something right away and know ‘JaQuel choreographed that.’ ”, It’s not in his interest to be anyone other than himself. As drum major, Knight arranged the intricate ensemble choreography and music — Luther Vandross, Stevie Wonder, a little Crime Mob to represent for ATL. 'Single Ladies' JaQuel Knight becomes first choreographer to land the cover of 'Billboard' magazine. The title track and music video was released on October 26, 2020. Advertising Big breaks come in all shapes and sizes, but rarely do they come as big as JaQuel Knight's. That’s why intellectual property is a big deal.”. “And I’m still here on a weekly [rate]?” His reputation as one of the industry’s top choreographers grew, yet where compensation was concerned, he was still treated like a temporary hire — not an author and owner in his own right. The choreography for the song is based on a style of dancing known as "J-Sette." Even amid the coronavirus pandemic, he’d had a busy past few months. The Copyright Act of 1976 finally recognized choreographic works as a discrete category, but even so, the act did not provide an explicit definition, other than to say that they didn’t include “social dances” (say, the waltz or the hustle) or “simple routines,” neither of which were defined. Why … Weber, 68, is a professional dance notator who has been working closely with Knight on his copyright journey. The Biz premium subscriber content has moved to Billboard.com/business. He began to think of how to acknowledge such tragedies in the Tidal show and eventually suggested a moment of silence for Black victims of police violence. Knight’s movement is undeniably sexy, but always on the artist’s own terms: A woman dancing his choreography looks like a queen, even when she’s twerking in a position that might seem to defy gravity. But until recently, she had not twerked on her kitchen floor. We've seen how the media portrays Black women — they just continue to question and continue to put them down. Beyonce's video "Single Ladies". If Knight could successfully register his work, Hecht knew, he could then license it to others who wanted to use it in public performances, from feature films to global tours. “JaQuel may be temperate in enforcement, but [another choreographer] may say, ‘Take every flash mob down.’ ” A platform like YouTube might “want the courts to render a populist opinion where it’s not enforceable in the first place,” the attorney continues, “or else they can be abused by copyright holders.” (YouTube declined to comment for this story. Being not only a choreographer but a creative director, I'm the one who envisioned the the performance from start to end — I sit down and walk Megan through the show. yeh i fink the darker one i s a mannn luk at the hands lol nd legss. Of the more than 500,000 applications the office receives for millions of works registered each year, says Kasunic, the number for choreographic works is typically less than 20; the office’s electronic system doesn’t even have a separate label for them, still lumping them in with dramatic works. For me it's about being present in the moment: feeling all the things, feeling the ups, feeling the downs, and then allowing that to translate into my work. Why did you think this is something a choreographer should have? Knight is defining the way some of today's biggest stars move, and he's getting recognition in a way that many choreographers never do — by copyrighting his work. Of Gatson’s “Mexican Breakfast” reference, Knight says, “You see the three ladies, you see the inspiration — but the funk, the stylized movement, they’re extremely different. JaQuel Knight is a choreographer in high demand. Is that her choreographer dancing with her? Gatson was auditioning dancers for Michelle Williams (of Destiny’s Child), and Knight — who, in person, has the assured bearing of a performer but a compact build — was considered too short. Since then, Knight’s extensive work for her has included videos for several songs from her audiovisual projects Lemonade and Black Is King, plus two Super Bowl performances. Everyone’s tried Beyonce’s ‘Single Ladies’ dance routine one way or another, and now it’s time to learn it for real! November 12, 2020. “He teaches you how to walk. He also wanted to incorporate J-setting, a movement style Knight knew in which dancers perform in a lead-follow format, similar to marching band majorettes. 'Single Ladies' JaQuel Knight becomes first choreographer to land the cover of 'Billboard' magazine. Excuses!”. 29 listopada singel dotarł na 28. pozycję, a w kolejnym tygodniu awansował na 2. miejsce listy.Ze sprzedażą 204 000 kopii, piosenka uplasowała się na szczycie Hot Digital Songs, spychając na 2. pozycję inny utwór Knowles, "If I Were a Boy", którego tygodniowa sprzedaż wyniosła wtedy 160 000 kopii. Recently, he started working with Megan Thee Stallion as both choreographer and creative director, elevating the rapper’s stage presence and infusing her performances with political urgency, as he did for her October debut on Saturday Night Live. After winning an MTV Music Award for Beyoncé’s Single Ladies music video, JaQuel hit fame, and at only 20 years of age the accolades keep coming. Fellow choreographer Bankhead agrees that copyrighting dance moves is crucial to prevent choreographers from being taken advantage of. November 12, 2020, 9:49 AM. A lot of the moves in "Single Ladies" are a variation of the basic moves at the beginning of the song. I have a huge heart for Megan and what she stands for and means to the community.”, The day before Knight headed to Tampa, Fla., to meet Megan for final rehearsals, news broke of Jacob Blake’s shooting in Kenosha, Wis. The notation for "Single Ladies" is 40 pages long, and that's the choreography from top to bottom. “And credit [on social media] does not come with ownership. JaQuel Knight has been doing choreography for Beyoncé for years. It makes use of staccato bounce-based hand claps, Morse code beeps, an ascending whistle in the background, and a punchy organic beat. Born in North Carolina and raised in Atlanta, he has worked with Beyoncé on many of her most notable dances, including on "Single Ladies", "Formation" and the historic Coachella performances which she headlined. “It’s out of this world to see my hard work and sweat put on paper.”. Fast Company - KC Ifeanyi. “You feel like you stand for something,” says Knight, his voice cracking a bit. "It's to protect the creator from these huge corporations that come in and take advantage," he says. 'Single Ladies' JaQuel Knight becomes first choreographer to land the cover of 'Billboard' magazine. ", "For me, it was all about tapping into my upbringing," Knight says. I've heard fears that when dances are copyrighted, people on TikTok or YouTube are going to get sued for, like, doing a popular dance at a bachelorette party. Beyoncé's official video for 'Single Ladies (Put a Ring on It)'. Billboard is a subsidiary of Valence Media, LLC. He has worked with Beyoncé since he was 18, when his mentor, dancer and choreographer Frank Gatson Jr., brought him in to choreograph for her groundbreaking “Single Ladies (Put a Ring on It)” video. (He was only charged for the incident in October.) JaQuel Knight photographed on October 9, 2020 at Wilhardt & Naud in Los Angeles. “It was a turning point in my career,” says Megan today. I am so honored…” Kesha. Set Design by Ali Gallagher at Jones Management. He’s already in the final stages of registering six other pieces, including his choreography for Cardi B and Megan Thee Stallion’s August collaboration, “WAP.” Eventually he plans to register his entire catalog. You may have never heard of Jaquel Knight but if you've seen Beyonce's latest video "Single Ladies… You may not be familiar with the names JaQuel Knight and Sean Bankhead, but there’s a very good chance you know their work. For a Black creator in an industry that has long appropriated Black culture — and who often works with the industry’s most influential Black female artists — the score represented something bigger, too. Aemcy shirt and pants, Adidas shoes, Vitaly necklace, choker and ring, Maple Supply rings. Gatson had a choreographic reference in mind, which he had discussed with Beyoncé before Knight got involved: a Fosse routine called “Mexican Breakfast” that featured three women dancing in a line on a bare stage. Terms of Use “I mean, that is Beychella,” says Knight with a laugh a few weeks later, sitting outside a cafe in lower Manhattan in early October. As Kara Krakower (a former legal fellow of Hecht’s) wrote in a 2018 paper for Fordham Law School’s intellectual property journal, it wasn’t until the mid-1900s that the reputation of dancers shifted “from prostitutes to artistic geniuses” and distanced itself “from vaudeville and ‘colored’ forms of choreography” — a shift that, not so coincidentally, paralleled the rise of white, male visionaries like George Balanchine in ballet and Jerome Robbins and Bob Fosse in musical theater. 1 decade ago. When he first saw the “Single Ladies” score, “my jaw dropped,” he says. Ari Shapiro: For non-dancers, will you break down some of the movements in the "Single Ladies" video? Not just any band camp though — marching band camp in the South. Now 31, Knight is one of the music industry’s most sought-after choreographers, a creator of iconic dance-centric visuals at a time when they can propel a song to the top of the charts and even change the course of a career. Bankhead's choreography includes Normani’s “Motivation” video, a tour de force of dance that burnished her solo clout last year. “Single Ladies Hecht represents a group of clients including actor Alfonso Ribeiro, rapper 2 Milly and Russell Horning, the teenager known as Backpack Kid, who alleged Epic Games copied and renamed their signature dances (The Carlton, The Milly Rock and The Floss, respectively) and sold them as emotes, the virtual “expressions” players use on the Fortnite battlefield. “The artist is used to the idea that after you create something for them, it’s theirs — that they should be able to perform it around the world for millions of people forever,” says Knight. I'm up on him, he up on me We need to protect our Black men, because at the end of the day, we’re tired of seeing hashtags of our Black men.”. 0 0. I mean, how I got here as an artist is being inspired by those who came before me. For Knight, getting the “Single Ladies” job meant first failing to get another. As a choreographer for Beyoncé’s 2016 “Formation” video, Knight’s powerfully defiant movement helped usher in her politically engaged Lemonade era — and generate hundreds of millions of YouTube views. “So how can I share this knowledge with everyone else, and start to build something even my kids can live off of? SINGLE LADIES CHOREOGRAPHY by Joner Hall. The notation for "Single Ladies" is 40 pages long, and that's the choreography from top to bottom. November 12, 2020. That’s how any of us get anywhere. JaQuel Knight: There's a part where... you clap your hands and your arms go around your head, and you kind of stick your butt out like your grandmother would do when her favorite part of her favorite song would come on — she'd make that good ol' stank face. You tap on your cheek just a little bit, you look at it, and then you go back into your choreography. Even if you didn’t see them in person, you can now watch these moments on demand — and learn them yourself — as footage of them proliferates online. Styling by Eric Archibald. Hecht, Knight and Pelloni decided to begin by registering the choreography in the “Single Ladies” video — by now widely acknowledged as an iconic piece of art in its own right, and one that could clearly demonstrate what a copyrightable commercial choreographic work looks like. “But that won’t be a comfort to YouTube,” says one intellectual property attorney who works in the music industry. Meet the choreographer behind Beyoncé's iconic moves. 2. “I don’t want to hit steps every day for the rest of my life,” says Knight. There’s no exact line denoting how many building blocks it takes for a work to stop qualifying as new and copyrightable — and at any rate, the Copyright Office’s examiners evaluate choreographic submissions as coherent, whole works. Knight conceived every aspect of the performance — down to the phrase “Protect Black Women” and the names of police violence victims embedded in the set design — after discussing the overall concept with Megan and her team. And he and Hecht deposited with the Copyright Office both the Labanotation score for “Single Ladies” as well as the video, providing an extra level of proof that both the original concept and the dance in the video itself are his work. Relevance. Knight and Hecht say they don’t want to use copyright to police regular folk who love dance — say, a flash mob performing the “Single Ladies” choreography — and just want to collect a licensing fee when his choreography is used for commercial gain (say, livestreams of tours using his choreography). Critics have compared the song to Aretha Franklin's "Respect" and Gloria Gaynor's "I Will Survive", prompted by their lyrics, which all promote female empowerment. That kind of statement goes far beyond the steps he creates. There's always music and dance. 289.3k Likes, 10.7k Comments - Tabria Majors (@tabriamajors) on Instagram: “Y’all, I’m on a high right now. Up in the club, we just broke up I'm doing my own little thing He decided to dip and now you wanna trip 'Cause another brother noticed me. Hum a few bars of "Single Ladies (Put a Ring On It)," and your hand might start flipping back and forth on its own. Do Not Sell My Personal Information At the time he did it, no one knew it. But when it became public knowledge, it awakened modern-day artists to start thinking about their intellectual property from that perspective. And all things don't require movement: Choreography isn't only about "move, move, move, move," and "5, 6, 7, 8." Though surprisingly few in the dance world take advantage of it, choreographic works are protectable under copyright law in the United States (and most countries), and choreographers can submit theirs for registration with the U.S. Since Knight’s team registered “Single Ladies,” it has received requests to license his work in mediums ranging from video games to feature films. In the three years after “Single Ladies” became a pop culture phenomenon and inspired countless imitations — including on SNL, Glee and even in a Chipmunks movie — Knight’s starting day rate roughly tripled. "Single Ladies (Put a Ring on It)" zadebiutował na 78. miejscu Billboard Hot 100. It's to protect the creator from these huge corporations that come in and take advantage. While the first measure is in 3 4, it is set in common time 4 4 except for a change to 3 4 for one measure before the final chorus. “As crazy as it sounds, the [1976] Copyright Act laid out this protection, but it’s like no one looked at it.”, Knight was aware of copyright for choreography — he saw it mentioned with the credits in ballet programs and Broadway playbills. His phrasing isn’t predictable either, moving from moments of intensity to sudden stillness. And because all Dance Notation Bureau scores are recorded on archival paper, that something will last for a very, very long time. Call him nitpicky if you want, but JaQuel Knight is the go-to choreographer to the stars for a … His blend of influences ranges from African dance — in which the hips and upper torso often move in different rhythmic sequences — to classic musicals. Answer Save. At that point in time, Gatson also worked closely with Beyoncé on both creative direction and choreography, and once the two began conceiving “Single Ladies,” he asked Knight to fly to New York to join the team. Barbering by Kelly J. Glusovich. At best, Congress simply seemed to be creating “a definitional difference between choreography and ‘dance in general,’ ” says Kasunic. When JaQuel Knight was a teenager in Atlanta, he spent his summers at band camp. Thanks to the Society of Directors and Choreographers union — which sets minimums for work, including royalties from ticket sales — theater is the only art form in which choreographers can currently see a profit in perpetuity. Let's talk about your move to copyright some of your work, which is uncommon for choreographers — and incredibly involved. Favorite Answer. NOW PLAYING: Politics 'Single Ladies' JaQuel Knight becomes first choreographer to land the cover of Billboard Magazine Yahoo! Most choreographers don’t know how to do that because they don’t understand artist development.”, Knight is well-aware that not every artist has Beyoncé-level stage presence or dance training. “To this day, he says he came to make sure I noticed him, not to get the job,” recalls Gatson. Alumni of his high school, who had gone on to attend historically Black colleges and universities, came home to train students all day under the relentless Georgia sun, drilling them in the precision needed to perform and move as one showstopping unit. Grooming by AJ Crimson. And also, I grew up in Atlanta — [so there are influences from] the streets of Atlanta, being in a marching band and having that mix of culture there.". Brittany Jones-Cooper. Their first client is already waiting in the wings: Sean Bankhead, a friend of Knight’s who has known him since high school in Atlanta, when they were members of rival dance crews. “What he sees in people is a matrix of their abilities and untapped potential,” says Pharrell Williams, whose 2017 “Lemon” video (by his band N*E*R*D and Rihanna) was built around a piece of Knight choreography, performed by magnetic dancer Mette Towley, that launched a worldwide dance challenge (and helped garner over 120 million YouTube views). “ ‘Single Ladies’ for me is like a walk-through of my childhood,” says Knight. Knight landed his breakthrough gig at 18 years old for Beyoncé's iconic video "Single Ladies". During “Single Ladies (Put a Ring on It),” the artist’s choreographer and the tour’s creative director John Silver asked dance captain Ashley Everett to marry him. “We’re left to the life of Instagram posts and Twitter to prove we did the work, which is sad,” he says, his voice quivering with an intensity that creeps in whenever he speaks about the obstacles in his field. Call him nitpicky if you want, but JaQuel Knight is the go-to choreographer to the stars for a reason. hide caption. Knight describes his current role with her as “more than choreographer or creative director — essentially, the guy who figures out the overall image when it comes to performance.”, It’s a role he has inhabited before, for artists like Tinashe and Zara Larsson ready to break through to the next level of stardom. Grooming by AJ Crimson. Several things could account for that. I felt like it validates our positioning and ownership. 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He had, in the memory is palpable culture-changing music videos, that choreography has profoundly the... “ being involved in my career, ” says one intellectual property from that perspective media, LLC “! All shapes and sizes, but JaQuel Knight and Sean Bankhead discuss working stars! ” video question and continue to Put them down being shot in your feet for.... — he sharpens every aspect of their performances the audition impressed Gatson so of... Knew it negative comments =\ © 2019 Billboard media, LLC break down of. Particular way ; people get confused with discriminatory practices in certain industries thinking. Choreography from top to bottom 2017, Janet Jackson made national news for reuniting her dancers. Fear that that 's the choreography for Beyoncé for years that level it... A copyright registration for the incident in October. ) before me my [..., 62 something a choreographer should have movement, stillness and speech create! Best [ = please no negative comments =\ © 2019 Billboard media, LLC ).! Control oneself while conflicting over good and evil themselves well and had high standards, ” Weber... Forming a new entity of his own — a publishing company for —. This article originally appeared in the four figures, moving into a five-figure fee for a project...

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