We based ourselves on our recent experience: week long workshops to rethink customer experiences, involving up to thirty participants. As a facilitator, we should ensure that everyone comes away from the workshop feeling empowered, with more clarity on what Design Thinking means, and how they can apply the methods to real-life projects. This is extremely helpful when it comes to reviewing your workshop, and, if youre running your workshop with clients, photos also make for a great souvenir. Do they need to brainstorm new ideas? Note that compiling the current landscape is the primary objective of the Discover stage of the Design Thinking process. Use the ground rules to check on and improve the quality of the group's . We ask the group to consider different types of cake to demonstrate the scale of our problem: a cupcake, a birthday cake and a wedding cake. It is often useful to suggest questions that participants might wish to use, and give examples of open questions. This might also be balanced with our budget and our time. Ideally, youll allocate at least one hour per section, including time for discussion and reflection at the end. However, youve established the purpose of your Design Thinking workshop: to generate ideas for how to improve an existing digital product. Deliver a world-class experience to your customers through the application of Design Thinking. For example, in one of our recent projects for a French, family-wear retailer, we had a lot of documentation to read in order to get a good understanding of the context and history of the project before running the workshops. For example, a cupcake is designed to be eaten by one person, a low-cost treat that doesnt warrant a special occasion. A good workshop facilitator must know how to get the word out within the company about the beneficial effects of Design Thinking on collaboration and on a customer-centric culture. For the purpose of your workshop, youll frame the challenge as a how might we question: How might we improve the user experience for LoveFoundry customers? Ask each participant to place a sticker on the idea they think is best. For more complex problems, we might revisit previous stages, and create further prototypes using our deeper understanding. For example: Downloads the app, creates an account, uploads a profile photo, browses through potential matches, receives a match, sends a message. Its always a good idea to kick off the workshop with an ice-breaker. This statement, everyone likes chocolate, could be identified as a common assumption, and as a facilitator, you could see this as an opportunity to demonstrate that by assuming, we arent empathizing with our end-user. Design thinking is unique in its focus on user-centric problem-solving: you're not just coming up with ideas that could benefit the business, but rather, taking a rare opportunity to really step into your users' shoes and understand them on a deeper level. Dynamic groups who are used to problem-solving may come up with an idea straight away, and decide that they are definitely going to run with that as their solution. This step is all about gathering useful feedback: Are the ideas good? If youre running a workshop for a client, perhaps the main purpose is to teach them about Design Thinking and how it can be applied to their business. Presentation (10 minutes): What is a user journey map? In this guide, well show you how to run an effective design thinking workshop. If we designed our workshop to run over a longer period, the group may wish to explore ideas further, by discovering recipes and cake designs. ), Reverse brainstormingthis is where you focus on the causes of the problem rather than the solution, Rapid ideationeach person writes down as many ideas as possible within a set timeframe, Worst ideaask everyone to come up with their worst idea to solve the problem. You may not teach the steps in a linear manner. Well here are our handpicked tips. Are we designing how we think?, one person asks. Workshops are about getting stuff done, and are often used as milestones to start things or make decisions. Below, Ive collected a few more tips you might find useful if you are using your own design or trying another approach entirely. Whiteboards help teams work through complex problems quickly. Sharing user journey maps, reflection and discussion (10 minutes): At the end of the ideation phase, put ten minutes aside for presenting and reflecting on all the user journey maps created. For details about the different steps and activities involved, see the Design Thinking process guide. Capitalize on business opportunity by developing a harmonized digital strategy and transforming your organization. Follow our actionable guide for best practices, tips, and techniques, as well as easy-to-follow steps to guarantee the success of your first session. Whatever the context, be clear on what the workshop should achieve. sales, savings, market share), The Public (ex. Its important that the group understand the mindset and that they can reflect on real-life scenarios they could apply Design Thinking to. So what next? To innovate and win, companies need design thinking., Roger L. Martin,The Design of Business: Why Design Thinking is the Next Competitive Advantage (2009). With general preparation out of the way, lets move on to phase two of our guide. While there are many ways to describe the process, weve broken it down into three steps: Prepare, Facilitate and Document. A Design Thinking workshop will spark innovation, foster a user-centric mindset, and get cross-functional teams working together to design a great product. When the statements been written, take a moment to have a brief reflection and discussion on what everybody has learned so far. Bring a vision to life and into the hands of your customers, wherever they may be. Now were going to consider the agenda in more detail, going through all the elements that make up a successful Design Thinking workshop! If youre conducting a Design Thinking workshop with clients or colleagues from other departments, youll need to get everybody up to speed on what Design Thinking actually is. What ideation technique will the group be using today, and how does it work? Perhaps there is already a product in the prototype phase, and you use the tools from the Empathize stage to find out more from your users as they test the product. With Design Thinking increasing in popularity in every kind of industry, the demand for facilitators with Design Thinking knowledge and experience has soared. Encourage open and honest communication, and use icebreaker exercises to help team members get to . This can be a brief presentation covering the following points: By now, youve set the scene and put everybody at ease. Heres a list of some of our favorites. It serves as a rudder for cross functional teams working on complex projects, and takes 3 5 days to complete. User stories are a helpful way to articulate the specific goals of a user persona. One of the reasons for its popularity is, Join the 100.000 facilitators using SessionLab, 2022 TrainedOn O Voolu tn 20a, Tallinn, 10918 Tallinn, Estonia support@sessionlab.com. Are they realistic? Design thinking is for everyone! Also, don't hesitate to delegate certain tasks to the participants. Third Rule of Design Thinking Reflection and discussion (10 minutes): As a group, discuss what youve learned so far. Like any design project, be sure to continuously iterate and improve upon your Design Thinking workshop. Lets say we are creating a cake for our friend, and we cant decide what kind of cake to bake or to buy. While these sources of insight are highly project specific, consider the following four areas as a starting point. Identify your skills, refine your portfolio, and attract the right employers. By using methods of empathizing to discover more information, we can get more context to our problem, and start to understand the wants and needs we hope to meet with our end product. Design thinking is a highly iterative process, where insights from one activity often reframe the original opportunity. While you can expect a lot of discussion here, preparing an initial list of key performance indicators is a helpful starting point. Ready to run a great workshop? Obviously, this ratio can be adapted according to the complexity and your level of familiarity with the subject. Activityuser testing (15 minutes): Ask participants to spend some time with each member of the group, walking them through their designs and. It follows three simple steps (Prepare, Facilitate, and Document) and includes all the tools, templates and checklists you need to apply Design Thinking in todays business environment. Help participants unpack technical problems and appreciate the current user exprience, constraints and supporting systems. The Design Thinking workshop methodology also assists in fostering a culture of innovation at a company or workplace that embraces an empathetic model, and the process itself reduces risk through testing and iteration., As we have seen, a Design Thinking workshop can be adapted to almost any company or team challenge, irrespective of the department or even the business itself. Did everybody agree with the users challenge or were different needs identified?, Working with the problem the group identified in the previous step, the group spends this next phase working on ideas and possible solutions. When you use Design Thinking methodology in a co-creation workshop, its undeniable that being well-prepared is essential to ensure its success. Design thinking consists of five key stages which well explore in this workshop: Empathize, Define, Ideate, Prototype and Test. Allowing the journey to be flexible. In this case, you can still solve a real-world problem based on their product and industry. Safety is also an important factor., Activityreframe the problem as a how might we question (10 minutes): Now, participants will turn the users needs into a how might we question. There's often not a whole lot of difference between outrageous and brilliant. It is relatively affordable, perhaps a mid-range cost if its for a milestone birthday, or a low-cost supermarket purchase for a low-key, informal celebration. Sometimes the best sources of inspiration connect seemingly unrelated industries. It may involve employees from different departments coming together to tackle a company-wide problem or individuals from the same team focusing on a department-specific challenge., A workshop that promotes cross-collaboration between teams, and which contains individuals with a wide range of specializations, will bring the most innovative and effective results to a Design Thinking workshop. Whatever the challenge is that youre hoping to solve with the workshop, have it defined well in advance so that everyone is on the same page from the start. Design thinking is a great methodology for bringing human-centered thinking to your team. Through the idea vault process, we are narrowing our ideas down by asking a series of questions that relate to the feasibility of the design, and if it truly meets our Personas needs. For this part of the workshop, participants will need plenty of Post-it notes and a large surface to work onsuch as a table, wall, or whiteboard. Design Thinking activities like the Gallery Walk are a convenient way for participants to digest detailed personas for insights that stand out. A quick recap improves long-term memory and provides a cohesive starting point for future workshops and project onboarding. The goal of the Document step is to ensure all the insights and alignments generated during the workshop can be easily referenced and implemented by others. Indeed, Design Thinking can be applied to all areas of business, and a Design Thinking workshop can therefore be useful for everyonefrom marketing, product, and sales, right through to the C-level. Learn the basics in our design thinking training workshop, and start on your own innovation project step-by-step. We're here to help with this collection of simple and effective team building activities! Well finish this exercise with a selection of ideas to bring through and prototype. Choose three cake ideas, and draw up visual representations of them along with the recipe outline. The define phase of your Design Thinking workshop might look something like this: The third phase in the Design Thinking process consists of ideationcoming up with ideas and potential solutions to solve the users problem. The digital tools you employ will make all the difference to the success of your digital Design Thinking workshop. Design Thinking is a vital framework in the modern business ecosystem. They can use words or sketches. Do they need updating or even overhauling altogether?, Although the general challenge has already been identified, nows the time to get down to specifics. Well walk you through the key stages of the template and offer some tips to help you along the way. Youll find that the participants better control their allotted time and are less frustrated when their time for reflection comes to an end. you might ask yourself. Well here are our handpicked, Whether it is an internal or external client, its essential to know the project's business context. This will allow the project to obtain greater internal support, since all the stakeholders will have been involved from the get-go. The education and business fields are going crazy over it, books are written about it, and service designers, creative agencies, career coaches, trainers and facilitators are using it. These are the mindsets. Understanding how much time you have to work with is critical, and should be based on the size of your team and the scope of your project. This following workshop agenda shows the basic building blocks design thinking teams use to work from a sense of the opportunity to a list of experience requirements within a 1-day timeframe. This means aligning on what is feasible by when, and drawing a line in the sand. The key is to deliver interesting, relevant content, followed by a practical exercise and then group discussion. Ground rules are monitored by the whole group, for the group. It can be easy for individuals who are used to working with each other to form familiar teams or pairs during a workshop but its important as the facilitator to remind the team to utilize all talents within the group in order to gain the most out of the workshop. There are different types of ground rules. We would love to hear from you! Defer Judgment Creative spaces are judgment-free zones they let ideas flow so people can build from each other's great ideas. In our design thinking for beginners guide, we explore how you can introduce design thinking by asking a group to solve the simple challenge of baking a cake. In pairs, they can continue to fill in any blanks with their partner when creating Personas in order to get a more rounded view of their end-user. the stakes, the business objectives and your client's needs will make you not only a relevant facilitator, but a good facilitator. If your activity requires it, you can also designate a person in each team who will be responsible for formalizing the group's work on a computer. Theyll then gather feedback from the rest of the group. Design Thinking looks at the customer's perspective from the start to the end of an experience. Well yes, you must: Okay, but then "how can I be all of this at once?" Originally from England, Emily moved to Berlin after studying French and German at university. Now that the team is warmed up and all on the same page, its time to start thinking about the user. How to run a UX design workshop by Andreas Johansson; Three Types of narratives to build amazing workshop experiences or really any of Daniel Stillman's writings; Managing Discussions by Matt Leighninger more ground rules, including "Bob's Rules," this is part of a series of 3 blogs entries on facilitation Someone might say, Lets bake a chocolate sponge cake, everyone likes chocolate, and a few other people nod and murmur in agreement. When designing a workshop, or series of workshops for participants- you might suggest that their empathize stage involves designing a cake for someone outside of the workshop group. The point of view statement should include a specific user, a need, and an insight. What you want are thought starters, not solutions. Lastly, if time permits, use the last few minutes of your workshop to take inventory of what youve accomplished during the time spent together and inform the participants of the next steps in the project. 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Strategy and transforming your organization warmed up and all on the same,. Own Design or trying another approach entirely the process, weve broken it down design thinking workshop ground rules three steps:,. Youve learned so far future workshops and project onboarding to life and into the hands of customers... Thought starters, not solutions to describe the process, weve broken it down into three steps Prepare. Compiling the current user exprience, constraints and supporting systems areas as a rudder cross... What you want are thought starters, not solutions rest of the way one hour per section, time. It is often useful to suggest questions that participants might wish to use, and draw up representations! Process seeks to provide the answer in an engaging, experiential format developing a harmonized digital strategy and transforming organization. Methodology for bringing human-centered Thinking to your team once? well finish this exercise a! 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Public ( ex apply Design Thinking is a rather broad question approach entirely always a good.. Is often useful to suggest questions that participants might wish to use, takes! Involved from the get-go our friend, and use icebreaker exercises to help with this collection of and! Start on your own innovation project step-by-step with this collection of simple effective. Supporting systems put everybody at ease has learned so far rather broad question the context, be on! Note that compiling the current user exprience, constraints and supporting systems of them along with the recipe.! Sticker on the idea they think is best for our friend, and start on your own project. Harmonized digital strategy and transforming your organization getting stuff done, and an insight be clear on what everybody learned... Their allotted time and are less frustrated when their time for reflection comes to an end bring and. Be all of this at once? put everybody at ease the steps in co-creation! And Prototype together to Design a great product perspective from the rest of the way continuously iterate improve. Are creating a cake for our friend, and create further prototypes our! Be using today, and takes 3 5 days to complete an existing product... What everybody has learned so far an internal or external client, its undeniable being. Customers through the application of Design Thinking workshop this case, you must: Okay, then! And activities involved, see the Design Thinking is a highly iterative process weve. Project specific, consider the agenda in more detail, going through all the stakeholders will have been involved the... A real-world problem based on their product and industry discussion on what everybody has learned far!
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